Privacy Policy


Last reviewed October 2, 2018

[WD-40 Company (Canada) Ltd. (“WD-40 Company ], “we”, or “us”) operates this website (the “Website”). We take the privacy of those visiting the Website (“you”) very seriously. We are committed to complying with data protection legislation which regulates the processing of your personal information and grants you various rights in respect of this information.

What does this statement cover?

This Privacy Statement (the “Statement”) describes how we use the personal information we collect from, or which is supplied to us by visitors to the Website, including personal information we obtain when we offer services through the Website (the “Services”). You may only use our Services if you are over 16.

We provide this Statement because you have the right to know what information we collect about you, how it is protected and used, and the circumstances under which it will be disclosed. The Statement also describes your data protection rights. More information about your rights, and how to exercise them, is set out below.
We reserve the right to modify this Statement at any time. If we make material changes to this Statement, we will notify you of this either by email or by means of a notice on the Website; where necessary we will obtain your consent.

1. Information We Collect
2. How We Use Your Information
3. Sharing and Disclosing Your Information
4. Marketing Communications
5. Security
6. Cookies
7. Links to Other Sites
8. Your Uploaded Content
9. Retention of Information
10. Your Rights
11. Do Not Track Disclosure
12. Social Media and Single Sign On
13. Public Forums and Testimonials
14. Refer a Contact
15. How to Update Your Information
16. Contact Information

1. Information We Collect

This Statement explains how we use and share personal information that we collect from, or which is supplied to us by, Users of our Website.

We collect and process personal information about you when you interact with us and our Website, and when you purchase goods from us and use our Services. This information may include:

• Your name
• Your gender
• Your age/date of birth
• Your marital status
• Your company, job title and occupation
• Your email address and phone number
• Your postal address
• Your payment information
• Content you provide including photos, audio and/or video (“end user content”)
• Your marketing preferences, including any consents you have given us
• Information related to the browser or device you use to access the Website

Aggregated Data

We use data about Users to compile anonymous, aggregated statistics for operational and marketing purposes. Such purposes include benchmarking, determining appropriate levels of hardware, determining the numbers of employees that will be needed to provide the Services to our Users, and reporting numbers of Users that use the Services. This anonymous, aggregated data is not used in any way that can identify an individual User.

Mobile Devices

We may receive information about your location from your mobile device, including a unique identifier for your device. We may use this information to provide you with location-based services, such as advertising, search results, and other personalized content. Most mobile devices provide users with the ability to turn off or disable location services. Most likely, these controls are located in the device’s settings menu. If you have questions about how to disable your device’s location services, we recommend you contact your mobile service carrier or your device manufacturer.

2. How We Use Your Information

  • We use the information you provide to us for the following purposes:
    As required by us to conduct our business, in particular:
    o Responding to your queries
    o To support your participation in competitions and surveys
    o To provide embedded social media services
    o To assist us in providing better products and Services: for example, to evaluate the performance of our staff, to assess the quality of our products and Services and to help us improve our Website, facilities and Services
    o Ensuring the security of our websites and information technology systems and protecting our rights
    o We will use data in connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with legal process or litigation)
    o If you provide a credit or debit card as payment, we use third parties to check the validity of the sort code, account number and card number you submit in order to prevent fraud


  • Where you give us your consent:
    o We will send you direct marketing in relation to our relevant products and Services, or other products and services provided by us, our affiliates and carefully selected partners. If you want to stop receiving marketing materials from us, please tell us. Section 4 of this Statement explains how you can do this.
    o We place cookies and use similar technologies and will do this in accordance with the cookie section of this Statement and the information provided to you when those technologies are used
    o On other occasions where we ask you for consent, we will use the information for the purpose which we explain at the time.
  • For purposes which are required by law:
    o In response to requests by government or law enforcement authorities conducting an investigation
  • To fulfil a contract, or take steps linked to a contract: this is relevant where you make a purchase from us or enter a competition we run. This includes:
    o Fulfilling your orders and taking payments from you
    o Providing customer service related to your interactions with us or to respond to your enquiry
    o Arranging the delivery or other provision of products, Services or prizes

3. Sharing and Disclosing Your Information

We share your personal information within WD-40 Company and with group companies which are involved in carrying out the processing described above. We may use personal information relating to you to customise the advertising and marketing messages you receive on the Website, or may work with outside companies to do so. Anonymized data may be shared with these companies so this customisation can be achieved. Anonymous click stream, number of page views calculated by pixel tags and aggregated demographic information will also be shared with our advertisers and business partners.

We also use data regarding your visit to the Website to perform statistical analysis in order to measure interest in, and use of, the various areas of the Website. We share such information with relevant advertisers or external parties. We will provide only anonymized data from these analyses to third parties.

Personal information will be shared with third party service providers (including technology consultants and CRM vendors), who, in the course of providing services to us, will be given access to the information you have provided to us and will process it on behalf of WD-40 Company for the purposes identified above. Such third parties include providers of website hosting, maintenance, and technology and CRM services. We do not authorize our third party service providers to use or disclose personal information for their own marketing or other purposes.]

Our employees, agents and contractors must have a business reason to obtain access to your personal information. We also share your personal information with those who help us manage or provide the Services (e.g. message board administration, statistical analyses, data processing, and order fulfilment), or with outside contractors, agents or sponsors who help us with the administration, judging and prize fulfilment aspects of contests and promotions. These outside contractors or agents are only authorized to use your personal information to provide us with a specific service and not for any other purpose.

If, in the future, we wish to share your personal information with third parties acting other than as our agents or service providers, we will tell you about this and provide you with the opportunity to opt-out.

We may transfer information we have about you in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) and/or other business transactions involving all or part of WD-40 Company or as part of a corporate reorganization or share sale or other change in corporate control.

Your personal information may be disclosed where disclosure is necessary in order for us to comply with a legal obligation or is otherwise necessary in order for us to protect our rights, the rights of our affiliated companies, the rights or safety of any individual or the public, and rights of our Users or any third party.

4. Marketing Communications

From time to time, we would like to send you by email information about other similar WD-40 Company products or services which we think will be of interest to you (including, for example, newsletters and promotional communications). We will do this only if you agree and you have a right to object to receiving this information from us at any time. You can do this by:

• Following the opt-out instructions included in each email communication we send you; or
• Contacting us using the contact details identified in Section 16.

5. Security

We have implemented reasonable technical and organisational measures designed to secure your personal information from accidental loss and from unauthorised access, use, alteration or disclosure.

We follow generally accepted industry standards to protect personal information submitted to us by Users, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Cookies

We use cookies to make the Website easier to use and more useful. When you visit the Website our servers send a cookie to your computer. By themselves, cookies do not personally identify you, but instead simply recognise the web browser you are using.

There are two types of cookies: session and persistent. Session cookies disappear from your computer when you close your web browser or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. If you have chosen to identify yourself to us then we use session cookies containing encrypted information to allow us to uniquely identify you.

We use persistent cookies that only we can read and use to identify browsers that have previously visited the Website. When Users provide us with identifiable information about themselves, a unique identifier is assigned to them. This unique identifier is associated with a persistent cookie that we place on the User’s web browser. We are very careful about the security and confidentiality of the information stored in persistent cookies. For example, we do not store account numbers or passwords in persistent cookies.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of the Website.

To find out more about cookies please visit: or see which contains further information about behavioural advertising and online privacy.

We use the following cookies:

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the Website and use its features. Without these cookies, services you have asked for, such as remembering your login details or shopping basket items, cannot be provided.

Performance Cookies

These cookies help us understand how people use our Website. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.

Functionality Cookies

These cookies remember choices you make such as the country you visit our Website from, language and search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Social Media Cookies

These cookies allow you to share what you’ve been doing on the Website on social media such as Facebook and Twitter. These cookies are not within our control. Please refer to the respective privacy policies for how their cookies work.

Some of our business partners may use cookies on our Website to perform analytics necessary to determine how consumers use their solutions, determine what content is most relevant to the User, including, in some cases, to help it select and serve the best ad, and to report back to us on the value delivered by their services. We partner with third parties in this way because third parties have technology and expertise to enable more efficient services including ad placement across Websites.

Log Files

As is true of most websites, we gather certain information automatically and store it in log files. Log files include internet protocol (“IP”) addresses, browser type, internet service provider, referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyse trends, to administer the Website, to see how Users move around the Website, and to gather demographic information about our User base as a whole. We do not link this automatically-collected data to your personal information. We collect certain anonymous information from your visit to the Website via industry standard and commercially available web analytics solutions, including Omniture Web Analytics.

Clear Gifs (Web Beacons)

We use clear gifs (a.k.a. web beacons) that help us better manage content on the Website by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the full-stop at the end of this sentence. We do not link the information gathered by clear gifs to Users’ personal information. We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see section 4 above.

Third party applications (such as widgets) created by third party developers may also be available on the Website. Third party applications are small bits of software, often with interactivity, that can be installed into users’ profiles or shared with other users. WD-40 Company does not control the third party developers and cannot dictate their actions. When a User engages with a third party application, that User is interacting with the third party developer, not with WD-40 Company. We encourage you to review the privacy policies of the third party so you can understand how it collects, uses and shares information you choose to provide.

7. Links to Other Sites

The Website contains links to other websites over which we have no control. We are not responsible for privacy policies or practices of other websites to which you choose to link from this site. We encourage you to review the privacy policies of those other websites so you can understand how they collect, use and share your information.

8. Your Uploaded Content

You should be aware that if you upload comments, ideas, suggestions, product reviews and/or end user content together with your name or initials to parts of the Website that can be viewed by other Users, or you provide this kind of information directly to us, we will use your comments, ideas, and suggestions, and your name, for our marketing purposes.

If you change your mind and no longer wish your information to be used in this way you should contact us using the contact details at section 16 below.

9. Retention of Information

Where we process personal information for marketing purposes or otherwise with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data indefinitely so that we can respect your request in the future.

We have personal information retention processes designed to retain personal information of our customers for no longer than necessary for the purposes stated above or to otherwise meet legal requirements.

10. Your Rights

You have the right to access, update, and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law. You may request access, updating and corrections of inaccuracies in other personal information we have in our custody or control by emailing or writing to us at the contact information set out in Section 16 below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.

11. Do Not Track Disclosure

Currently, various browsers — including Internet Explorer, Firefox, and Safari — offer a “do not track” or “DNT” option that relies on a technology known as a DNT header, which sends a signal to websites visited by the user about the user’s browser DNT preference setting. Although we do our best to honour the privacy preferences of our visitors, we are not able to respond to Do Not Track signals from your browser at this time.

12. Social Media Features and Single Sign-on

Our Website may use social media features, such as the Facebook “like” button (“Social Media Features”). These features may collect your IP address and which page you are visiting on the Website and may set a cookie to enable the feature to function properly. You may be given the option by such Social Media Features to post information about your activities on WD-40 Company’s Website to a profile page of yours that is provided by a third party social media network in order to share with others within your network. Social Media Features are either hosted by a third party or hosted directly on WD-40 Company’s Website. Your interactions with these features are governed by the privacy policy of the company providing the relevant Social Media Features. We also allow you to log in to certain portions of our Website and Services using sign-in services such as Facebook Connect. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign-up form.

13. Public Forums and Testimonials

We may provide bulletin boards, blogs, or chat rooms on our Website or to members of the WD-40 Fan Club. Any personal information, photos or videos that you choose to submit in such a forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages. We are not responsible for the information, photos, or videos you choose to submit in these forums.

If you provide to us directly, choose to post on the portions of the Website that are viewable by others, or choose to post on social media any comments, ideas, suggestions, photos, or videos referring or relating to us, our Services, and/or our products, we may use your comments, ideas, suggestions, social media user handle and your name, for our marketing purposes without compensation or acknowledgment of any kind.

14. Refer a Contact

You may elect to use the WD-40 Company’s referral program to inform contacts about our Website, Fan Club, and Services. When using the referral program, we request the contact’s email address. We will automatically send the contact a one-time email inviting him or her to visit WD-40 Company’s Website and/or join the WD-40 Company Fan Club. We do not store this information.

15. How to Update Your Information

To change or update the information we hold and which relates to you please contact us, using the contact details identified in Section 16.

16. Contact Information

If you have any questions about this Statement please contact us at Privacy(at)

Contact Us

WD-40 Company (Canada) Ltd. 5399 Eglinton Ave. W – Suite 214 Toronto Ontario  M9C 5K6

© 2022 WD-40 Company